Perception vs. reality

Understanding what women want in a financial professional

Compare your perceptions to responses from women we surveyed

The Midland National Empowered study on women and retirement delivered a number of impactful insights.

 

The 2017 research surveyed financial professionals to find out their perceptions of the women they serve. We also talked to consumers – both women and men – to uncover any gaps between their preferences and their agent or advisor’s perceptions.

Find out if your understanding of women and finances is on track or could use some reevaluation. At the end, you can download the Perception vs. reality white paper, the second installment in the Empowered series from Midland National.

Test your assumptions

FOR FINANCIAL PROFESSIONAL USE ONLY. NOT TO BE USED FOR CONSUMER SOLICITATION PURPOSES.
27511Y PRT 4-18
©2018 Midland National® Life Insurance Company
4350 Westown Parkway        West Des Moines, IA 50266

MidlandNational.com